Monthly Archives: June 2011

No problem

[Cache – #28] It is very difficult to be different.  Yet owning a meaningful difference in customers’ minds is the essence of branding.  Hence my great respect for the positioning of Dyson’s line of vacuum cleaners as expressed in their read more

Posted in Uncategorized | Tagged , , , , , , , , , | 2 Comments

Vancouver: City of Losers

[Cache – #27] All cities have brands.  In the year-and-a-bit since the massively successful Winter Olympics, Vancouver’s brand has been about good cheer, hospitality and victory.  Not any more. Now it’s about weakness, anger, ugliness and abject failure – a read more

Posted in Uncategorized | Tagged , , , , | 3 Comments

Walking to the airport

[Cache – #26] Later this month, I’m going to catch a plane by walking to the airport.  Conjures up images of me slogging along the side of the highway with 18-wheelers blowing by, I know.  And then you might wonder read more

Posted in Uncategorized | Tagged , , , , , | 2 Comments

I’m sorry

[Cache – #25] Something shocking happened last week.  A brand said sorry and actually meant it. How many times have you been inconvenienced, only to be told something like: “We apologize for any inconvenience this may have caused”? Like the read more

Posted in Uncategorized | Tagged , , , , , , | Leave a comment