Monthly Archives: March 2011

Allusive brand names. Get it?

[Cache – #17] By Roma Chopra, Research Associate When naming, there are two broad categories of name types to arrive at:  descriptive and allusive. The descriptive name, as its title states, affirms some quality by which a brand wishes to read more

Posted in brand names, positioning | Tagged , , , , , , , , , | 1 Comment

What we can learn from SlutWalk

[Cache – #16] “Women should avoid dressing like sluts in order not to be victimized.”  So said a Toronto police officer in January at York University’s Osgoode Hall Law School, remarks for which he has apologized and conceded his embarrassment.  read more

Posted in key messaging, remark-able | Tagged , , , , , , , | 3 Comments

How do you feel about ballet?

[Cache – #15] In the popular culture, ballet is widely perceived as elitist, and – by men in particular – as froufrou.  But The National Ballet of Canada is trying to change that.  At the forefront of their efforts is read more

Posted in brand experience, brand foundation, brand names, core purpose, positioning, taglines | Tagged , , , , , | 2 Comments

Think you have good service?

[Cache – #14] Recently I was asked whether a certain brand name was good or not.  My answer was that in many cases, it is impossible to tell without experiencing the brand. Take Celebrity, the cruise line.  Is Celebrity a read more

Posted in brand experience, brand names, customer service | Tagged , , , , , , , | 4 Comments