Monthly Archives: February 2011

She’s Oprah. We’re not.

[Cache – #13] OWN, Oprah’s new TV network, is easily one of the easiest initial names to remember in the history of brands.  But let’s not take it as license to initiate initial names of our own, but as the read more

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Breakfast at Jemima’s

[Cache – #12] By Roma Chopra, Research Associate ** Coining a brand name is not as simple and straightforward as it might appear. A name must capture the essence of that brand – the emotions, imagery, value and sometimes even read more

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Names and taglines: Valentine’s edition

[Cache – #11] Valentine’s Day comes but once a year, but in the world of brands, love is always in the air.  There are more than 1,700 trademarks in Canada for brand names and taglines containing the word love.  Among read more

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Exactly how sticky is Starbucks’ new Trenta?

[Cache – #10] Here is the one thing you are sure to remember about this blogpost:  That Starbucks’ new Trenta size is larger than the average human stomach. You’ll remember this point because it’s “sticky”: the term Chip and Dan read more

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