Monthly Archives: January 2011

TICO: A meaningful exception

[Cache - #9] In the Cache Blog two weeks ago, I made the case against presenting brand names in ALL CAPS.  Names that are presented as abbreviations, like GE or HP, are a variation on this theme:  they consist of all read more

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All caps: Just don’t do it

[Cache - #7] I recently advised a client not to proceed with developing their name in all capital letters.  ”All cap” names present a number of problems that are best avoided altogether by simply presenting your name in “title case,” read more

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Little Black Dress, and other wines

[Cache - #6] I was recently at a dinner in honour of a cousin of mine. In the liquor store beforehand to secure a suitable gift, serendipity was on my side: I happened to notice a brand of wine I read more

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