Monthly Archives: December 2010

What’s your Vote? The Best New Brand Names of 2010

[Cache – #5] What makes a great brand name?  First and foremost, it takes great effort and rigorous process.  Next, intrinsic to the name must be, principally, two interdependent things:  meaning and memorability. Why bother putting in the time and effort that’s read more

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Names in the new neighbourhood

[Cache – #4] I recently moved to the burgeoning King Street West area of Toronto, and have been getting to know the various establishments the neighbourhood has to offer.  Looking for places to have lunch today, I walked by the read more

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Tassimo out of order

[Cache – #3] Before you can name something, you have to know what it – your organization, product or service – is.  In other words, you have to get to the bottom of what makes you different.  Zipcar relates a read more

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How do you pronounce MBub?

In a recent post, I suggested that you never know what people are going to call you.  As in Kate Middleton being called Waity Katy, or JetBlue being called JetFU.  I suspect that Michael Buble, however, discovered at a very early read more

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Take this idea. Please.

[Cache – #2] I have a business idea for you:  start a Toronto cab company and require that all your drivers have fresh breath and no BO.  With a brand position so utterly revolutionary, you will be rich beyond your read more

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