Monthly Archives: March 2010

Developing your tagline: be different

A brand position is defined as how we are different. And a tagline is defined as how we say we are different. Think of Subway. When most people think about what makes them different from their fast food competitors, they read more

Posted in positioning, taglines, what is branding? | Tagged , , , , , , , | Leave a comment

The difference between a brand and its visual identity

A brand is not a logo or any other artwork. A brand is what people think of you. Those thoughts are shaped by the multitude of encounters that people have with your brand, and only some of those encounters include read more

Posted in logos, what is a brand? | Tagged , , , | Leave a comment