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Monthly Archives: December 2009
Last week, I wrote about the Top 10 best brands of the decade on the basis of position clarity and consistency. And I asked for your vote on who you thought deserved the #1 spot. Click here to see the read more
It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more
Books for Business recently announced its top 10 sellers of 2009. The book I was privileged to co-author – Brand: It Ain’t the Logo* (It’s what people think of you™) – made the list.
The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone else. And so you must clearly articulate these reasons in read more
How much will Tiger’s transgressions cost his brand? What his endorsers are paying for Companies like Nike, American Express and Accenture are paying Tiger megabucks to convey certain characteristics they want to be associated with, including: Discipline Intelligence Good judgement read more