Monthly Archives: October 2009

Starbucks’ VIA is a dumb idea. Right?

In a desperate panic to boost incremental growth, Starbucks has introduced – incredibly – an instant coffee: VIA. It’s an obvious and rather pathetic betrayal of all Starbucks stands for: cool coffee-house atmosphere, customized coffee creations, a “third place” for read more

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Down with the beggar brands

In recent years, there has been growing acknowledgement in the not-for-profit sphere –  notably among universities, hospitals and charitable organizations – of the need to differentiate from competitors through brand strategy.  Brand strategy requires of organizations that they do some read more

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